Frankenmuth Brewery Announces Transition to Full Brewpub, Expands Beverage Offerings with Premium Liquor Selection
FRANKENMUTH, MI. — Frankenmuth Brewery, one of Michigan’s oldest and most iconic craft beer destinations, has announced a major evolution in its concept—transitioning into a full-service brewpub while expanding its beverage program to include a curated selection of premium, name-brand liquors.
The move marks a strategic step forward for the historic brewery, blending its longstanding brewing tradition with a broader, more versatile guest experience.
“Converting to a brewpub lets us pair our house-brewed beers with an elevated food program, quality wines and classic cocktails,” said owner Haithem K. Sarafa. “Importantly, we’re expanding craft nonalcoholic beverages so everyone can enjoy thoughtfully made drinks in addition to our award-winning craft beers.”
Expanding Beyond Beer
While Frankenmuth Brewery will continue to produce its signature lineup of craft beers—including fan favorites and seasonal releases—the new brewpub model introduces a full bar program featuring recognizable, high-quality liquor brands.
Guests can expect:
• Classic and craft cocktails
• Premium spirits (bourbon, vodka, tequila, whiskey, and more)
• Zero proof “Craftails”
• Expanded wine offerings
• Enhanced bar service throughout the restaurant and all event spaces
This addition is designed to better accommodate group dining, private events, weddings, and visitors who may not traditionally drink beer.
Elevating the Guest Experience
The transition to a brewpub aligns with the brewery’s broader vision of becoming a premier hospitality destination in Frankenmuth and the surrounding region. The River View, its banquet and events venue, is already one of the most popular wedding venues in Frankenmuth and the Mid-Michigan area.
The updated concept will:
• Improve flexibility for large parties and events
• Enhance the dining experience with food-and-drink pairings beyond beer
• Strengthen appeal to a wider demographic of guests
• Support continued growth in weddings, corporate events, and tourism traffic
Honoring Tradition While Embracing Growth
Founded in 1862, Frankenmuth Brewery has long been a cornerstone of Michigan’s brewing heritage and a popular stopping point in Michigan’s Little Bavaria. Management emphasized that while the beverage program is expanding, the brewery’s identity remains unchanged.
“Beer is still at the heart of everything we do,” ownership added. “This evolution simply allows us to serve more guests, more occasions, and more preferences—without compromising quality.”
Now Serving a Broader Audience
The enhanced brewpub concept with the expanded liquor program is rolling out on Thursday, April 23, 2026. Guests visiting Frankenmuth can now enjoy a full spectrum of beverage options alongside the brewery’s well-known food menu and riverfront views.
For more information or to make reservations, please visit their website at www.frankenmuthbrewery.com or call 989-262-8300.